100th TETA store opens in Slovakia
Today, we opened our 100th TETA drugstore in the Central shopping center in the heart of Bratislava, Slovakia. The entire concept is based on our successful rebranding, which won first place in the prestigious international Effie Awards 2015 competition for the most effective campaign.
This store is one of the five most successful in the entire Slovak Republic. This was also the reason for the redesign of the entire store, which in the Czech Republic resulted in a 28% increase in sales, a 10% increase in the number of customers, and an increase in spontaneous brand awareness to 86%.
Immediately after the ribbon-cutting ceremony, the first customers began to flock to the store, enjoying the beautiful new design and many pleasantries—such as coffee for every customer, individual testing of decorative cosmetics, or the opportunity to become a member of the TETA club and enjoy many benefits.
