A concept that offers e-shops the advantages of a brick-and-mortar store at minimal cost We designed

A concept that offers e-shops the advantages of a brick-and-mortar store at minimal cost

We designed a store for PIKITO where costs are shared among non-competing e-shops. This creates several smaller stores and showrooms in a larger space. Each of the twelve units has its own branding, but they share a warehouse, back office, fitting rooms, and checkout area, including staff. This significantly reduces the cost of operating a store for individual retailers, while their sales are boosted by emotions and impulse buying.