Another POPAI AWARDS prize for MORIS design
Prague, November 27, 2015 – This year's POPAI AWARDS honored MORIS design for its interactive exhibitions in Zruč nad Sázavou and Blaník. This prestigious competition regularly selects the best means of communication and advertising at points of sale, and this is not the first time MORIS design has been in the spotlight. The company has been regularly collecting awards in various categories since 2006.
The results of the competition were announced at a gala evening following the POPAI Forum 2015 conference. The event was attended by over 500 guests from top and middle management, representatives of commercial companies, management of marketing and advertising agencies, manufacturers and suppliers of in-store communication tools, and media representatives.
Two works from the MORIS design studio caught the attention of the judges in this year's competition, namely in the Ecology and Nature category. The interactive exhibition for visitors to Blaník Mountain/Blaník Protected Landscape Area won an award for its outstanding implementation, and the winner of the entire category was a set of interactive exhibitions in the town of Zruč nad Sázavou, consisting of the Water Sports Museum, the Kolowtrat Tower, and the Story of the Sázava River.
"At MORIS design, we strive to give our clients more than they expected, and we want our products to simply bring surprising added value. That is why we greatly appreciate every POPAI AWARD, as it also evaluates the fulfillment of client requirements and the effectiveness of new concepts. We receive feedback that our solutions work, as evidenced by our recent Effie Awards Czech Republic win," adds MORIS design founder and owner Radomír Klofáč, providing context for the award.
The POPAI AWARDS are part of an international professional event called POPAI Day 2015, organized by the Central European office of POPAI. The competition regularly presents the best in-store campaigns in terms of innovative approaches to point-of-sale communication, the fulfillment of the project client's objectives, and the effectiveness of new concepts.
The POPAI AWARDS 2015 prize will be added to the more than three dozen domestic and international awards that MORIS design has collected during its existence. Among the most significant are two awards from POPAI AWARDS Paris 2013 for the implementation of the LED LENSER LEATHERMAN sales stand and the ING sales stand, and the title of Marketer of the Year 2014 for the successful design and implementation of the redesign and new concept of the TETA drugstore chain.
