DESIGN THAT SELLS!
Our company MORIS design participated in the seminar Store Equipment 2025, which took place on November 6, 2025, in Prague.
As part of a panel discussion on the topic "Win-win effect for both the retailer and the customer," our co-owner Adam Klofáč gave a presentation entitled "Design that sells."
He showed how a well-thought-out store design can benefit not only the retailer but also the customer—how it combines emotion, functionality, and business strategy into a single functional whole.
The main ideas that were discussed:
➡️ Store design is a key tool for building customer experience.
➡️ Good design creates a win-win effect – it increases customer satisfaction and promotes sales at the same time.
➡️ A successful project is the result of collaboration between designers, retailers, and brands.
We would like to thank the organizers for an inspiring meeting and all partners for a stimulating discussion.
We look forward to further opportunities to work together to advance Czech retail design.
