Modern store design – trends for 2023
Store interior design plays a crucial role in shaping the relationship between the customer and the retailer. Its influence is evident in all areas, from the customer's mood and behavior to their perception of the brand, which ultimately influences their purchasing decisions. With the help of a well-thought-out store design, brands can easily use this influence to their advantage.
In this article, we have prepared 6 major trends in in-store design for this year.
Emotions are an essential part of human decision-making. Store design should be carefully crafted to promote positive emotions in customers and encourage them to make purchases. In the design of Super Zoo stores, for example, we achieved this with emotional graphics. These encourage customers to buy treats for their four-legged friends. In the Manumi bead store, you will find graphics with slogans encouraging creativity. However, design alone is not enough. Lighting in the store also plays an important role, as it has a direct impact on how customers feel.
The easiest way to evoke emotions is through experience. That's why fun elements should be part of the design of a store or showroom. They transform an ordinary purchase into an extraordinary experience associated with your brand. The possibilities for providing an experience are endless. Display your product in an imaginative way and allow shoppers to try it out and touch it. Use interactive sales stands, touch screens, virtual reality, or 3D projection. Set aside a place in the store where customers can be inspired by your products, such as a corner with a designed children's room, which we incorporated into the Malvík store design.
Minimalism has become a trend in interior design in recent years. This is also true for commercial interiors, where openness and naturalness of space reign supreme. These are especially popular in small stores, where it is necessary to make effective use of all available space. Among other things, this contributes to the clarity of the store, allowing customers to better orient themselves in the product range. The airiness of the space and the adaptation of the amount of retail equipment also pave the way for striking POS communication tools, which stand out better. A great example of minimalism in interior design is the design of the Pilulka pharmacy.
Digitalization is taking place across all sectors, including retail. That's why you shouldn't forget about digital signage in your store. With the help of touchscreen panels, you can provide customers with a complete overview of your product range and connect your store with your e-shop. The future of retail lies in technology. This was agreed by global experts at the EuroShop 2023 trade fair in Düsseldorf, where visitors could learn about concepts such as Just Walk Out, smart shopping carts, and 24/7 sales technologies. Our new service, Futureshop247.cz, also provides solutions for automated stores.
This year's edition of the largest retail trade fair was also marked by sustainability. Customers are increasingly concerned about ecology, not only when choosing products, but also when visiting stores. Not only do they pay more attention to the origin of the product and its ecological footprint, but they also perceive the attitude of individual brands and retailers towards sustainability. If you have a clear goal and stance in this regard, make sure it is reflected in your store's interior. For example, natural and recyclable materials used to manufacture sales stands and other store equipment are popular. Take a look at our eco-friendly Panasonic stand.
If the above trends seem a little mundane to you, don't despair. You can always go wild with POS materials. Which is a good thing. As it turns out, customers appreciate interesting, bold, and sometimes even unusual communication. Bold colors in unexpected combinations, unconventional elements, such as those seen in pop art, and playful technologies are a surefire success here. Don't be afraid to bet on interactive displays that literally speak to customers. The art of attracting attention lies not only in color, but also in the way you interact with shoppers.
