MORIS design has already transformed 300 Teta stores
On Wednesday, May 20, 2015, the 300th Teta drugstore in the new design was ceremoniously opened in the BBC Center in Prague 4. The complete in-store rebranding was designed and implemented for Teta for the second year in a row by MORIS design.
MORIS design has introduced flexible logistics for the extensive modernization of the Teta store network. The implementation of each store, from planning, visualization, production, and transport to installation and handover, takes 2–3 weeks. The actual remodeling of an entire store takes only 10 hours, every day in a different city throughout the Czech Republic. The implementation of the largest rebranding in the Czech Republic is already bringing the first concrete results, primarily a 28% year-on-year increase in sales. These results make the campaign one of the most successful industry campaigns in the history of our country.
