MORIS design scored at Rainbow Ray 2016
MORIS design scored at Rainbow Ray 2016. Three times with one solution.
Yesterday afternoon, the thirteenth annual Rainbow Ray awards ceremony for the best signmaking projects in the Czech Republic and Slovakia took place, traditionally organized by M.I.P. Group, a.s. This year, MORIS design scored with a comprehensive sales solution to support the Primalex and Balakryl brands. Three times, in fact.
For PPG Czech, MORIS design came up with a unique system for presenting their Primalex and Balakryl brands in various sales situations, for three markets at once – Czech, Slovak, and Hungarian, where the solution is presented under a local brand. This sales system was recognized by the expert jury of Duhový paprsek (Rainbow Ray) thanks to its innovations, complexity, and overall creative solution, and that three times over. The award for the winner of the POP/POS advertising category for an exceptionally successful comprehensive product presentation, the nomination for a unique design and technical solution complemented by the behavior of colors in real lighting conditions, and the overall Grand Prix were presented by the organizers in the PVA Letňany congress hall to Alice Habartová, marketing director of MORIS design.
Radomír Klofáč, owner of MORIS design, added: "I believed that we would succeed because the comprehensive solution for presenting Primalex products is truly exceptional, but the fact that we won two main prizes and one nomination is a wonderful recognition of our work for my company. At the same time, I see it as a great commitment for the future. We will continue to strive to come up with innovative solutions that help our clients better present their products and increase sales."
About the award-winning project:
The tinting centers located in the Bauhaus hobby market chains are designed as places where customers can try out and calmly choose the right color for their home. The wall, which features 210 color scales in several color families, allows customers to test colors in three different lighting conditions using light boxes located directly in the wall. At the same time, customers will be able to use applications downloaded to their tablets to model their space so that it resembles their home environment as closely as possible, and then take or send the model with them. Customers can also take the color chart cards home to try out. The entire center is designed to be spectacular so that customers feel comfortable there, dominated by elegance in a combination of solid wood and cool colors in graceful curves, similar to many modern homes. This has moved Primalex products into the premium brand segment. Sturdy rotating stands in two sizes allow customers to easily browse through the color range on the sample cards and choose the most suitable color for their home in any store that offers paints. The cards are arranged in a rotating system in a classic color range so that customers can see the tones as they will appear in their homes. The elegant stand offers a simple solution for choosing the right color for any retail space. The card stands are being installed in stores throughout the Czech Republic, and the client expects their installation to increase brand penetration, shift toward the premium segment, and boost sales.
