MORIS design's turnover increased by CZK 30 million in 2015
The New Year's toast tasted even sweeter than usual at the in-store design company MORIS design. Total turnover for 2015 increased by 20% compared to the previous year, i.e. by CZK 30 million. The original plan had only anticipated 2% growth.
As Radomír Klofáč (owner of MORIS design) says: "In-store design is one of the most dynamically growing marketing segments, and more and more companies are realizing this. We produce tools that make money. We are able to get into the minds of customers and change their purchasing behavior from planned to impulsive. When we design, we know why it has this shape and color, how it works, and what effect it will have on people."
His words are confirmed by statistics. MORIS design's turnover for 2014 was CZK 147 million, and the plan for 2015 was for two percent growth, i.e., CZK 150 million. In the end, however, it reached CZK 177.4 million – an 18 percent increase over the plan and a 20 percent increase over last year's turnover. A significant percentage of turnover comes from exports, with the company exporting sales stands to 45 countries, including China, Australia, and the US.
MORIS Design's priorities for 2016 are therefore clear – to repeat last year's success and continue its rapid growth. Radomír Klofáč has no doubt about the reasons for the very successful year: "The figures speak for themselves: our stands and interiors increase our clients' sales by 20 to 35 percent."
