NEW MOTOTECHNA ON KOLBENOVA STREET = A new standard in premium car sales
branches!
After 76 years, Mototechna opened its first independent branch after the revolution. A symbol of the transformation of a traditional brand into a new, premium form.
The goal was to create a space that would offer customers not only cars, but also a shopping experience. The inspiration was the successful Mototechna Drive concept, but this time we at MORIS design took an even bolder approach.
The striking glass facade facing Kolbenova Street has become an iconic feature of the entire building. Inside, a space has been created that is functional, aesthetic, and carries the modern DNA of the brand.
Mototechna's new identity is underscored by an unusual turquoise color combined with black, which conveys a sense of exclusivity and premium quality.
The interior offers a VIP zone, separate customer zones, and a place for ceremonial car handover—all in the spirit of comfort and elegance.
The following people collaborated on the project:
Designer: Petr Tošovský
MORIS design project manager: Jiri Halcar
The result is a representative beacon for the Mototechna brand, which clearly shows the direction in which the brand is heading.
We would like to thank Jan Hrubý from AURES Holdings for his trust and excellent cooperation. We look forward to further joint projects and new branches!
