O2 project wins POPAI Awards. Let's celebrate this success!
On Thursday, November 29, the largest gathering of leading Czech companies in the field of POP and retail communication took place, along with the announcement of the winners of the 2018 POPAI Awards. We couldn't miss this event, and we proudly took home the victory in the "Store Interior Equipment" category for our O2 FUTURE SHOP concept. This is an important recognition of our intensive and demanding work on a unique project in the field of in-store design, which we have been involved in from the very beginning and which is now one of the largest in the history of MORIS design.
Yesterday, the POPAI Forum was held at the TOP Hotel in Prague-Chodov, followed by the POPAI Awards ceremony during a gala evening. This year's competition once again saw a record number of exhibits and retail projects. We are all the more pleased that we won the Traditional POP Media/Store Interior Equipment category for the O2 Future Shop project. Our long-term successful cooperation with O2 is unique and one of the most extensive of its kind.
About the O2 Future Shop project
We are proud of the original design of this unique project in the telecommunications segment. Its development took almost a year, during which we built a fully functional prototype store in our production hall, tested all the proposed solutions and elements, and fine-tuned the final design to perfection.
The concept has a strong emotional impact that goes beyond the scope of standard retail services. The unconventional technological environment appeals to a broad target group without the need to distinguish between private and corporate clients. The aim is to present complex technologies to people in a simple and understandable way in a natural environment. The space, with its homely atmosphere free of digital smog, breaks down the barriers between customer and staff. It creates a pleasant atmosphere for both sides, yet provides a strong sense of intimacy for discreet negotiations. The strongest benefits are a high degree of modularity, 100% functionality of all elements, and a seamless connection between the individual zones of the interior. The modularity of the system helps to significantly reduce the costs of store implementation and ensures easy adaptation to different spaces. At the same time, it allows for any change in the layout of each store. The interior of the Future Shop is unique in its organic design and the intermingling of its basic zones. There is also an interactive presentation of smart technologies. The concept sets trends and values in modern shopping and changes the long-term approach to customers. The vision of the concept is based on the idea that people should not serve technology, but technology should serve people.
