Offline versus Online, or Back to Basics
Today, March 31, Radomír Klofáč gave a lecture at the 4th annual Multichannel & Data & Trend conference on the topic of online versus offline shopping.
"Visiting a store should be a pleasure and an experience, not a necessary stress. This is true even if you shop online and "just" go to pick up your goods. How does the online world connect with the shopping experience at the point of sale? Why should marketing technologies serve to benefit people rather than robotic process automation? How will we shop in the future? Radomír Klofáč is definitely in favor of traditional retail. Returning to values and people in retail is a topic that will make every marketer think."
