POPAI course "Fundamentals of In-Store Marketing Communication"
We invite you to participate in a new form of specialized educational program, which will take place on June 21, 2016, from 9:00 a.m. to 4:30 p.m. in the lecture hall of Ipsos s.r.o., Slovanský dům, Na Příkopě 22, entrance E, Prague 1.
The course is designed as an introduction to the issues, basics, and fundamental areas of in-store marketing communication for beginning professionals working for manufacturers, advertisers, retailers, and advertising agencies. The course is taught by experienced experts who are still actively and long-term involved in the field of POP communication. Radomír Klofáč, owner of MORIS design, will speak on the topic "Brief - a key factor in a successful communication campaign, the role of design in-store."
