Radomír Klofáč at the Multichannel & Data & Trends conference
On behalf of the Dark Side agency, we would like to invite you to the 4th annual conference, which this year comes with a new name: Multichannel & Data & Trends. As the new name suggests, current trends related to the innovative use of data will be one of the most prominent topics this year. The question we will be seeking to answer together remains the same: How to manage business in a challenging multichannel era?
Innovative concept: Choose the topic that interests you The Multichannel & Data & Trends conference, co-organized by the ADMEZ association and the DARK SIDE agency, will present an innovative concept this year. Thanks to a record number of speakers, we have been able to divide the afternoon program into two separate parallel blocks. The first will focus more on data analysis, while the second will focus on other marketing trends.
When and where? The conference will take place on March 31, 2016, at the OKsystem building, Na Pankráci 125, Prague 4. The program starts at 9 a.m., with registration beginning half an hour earlier.
Who can we look forward to seeing? This year's major conference will be opened by a major brand: David Špinar (Google) will kick off the program with a visionary look at the future of online advertising. Other expected guests include Tomáš Růžička (VIVmail.cz), an online marketing and e-mailing specialist, who will give a lecture entitled "Build satisfied customers who like to spend money through e-mailing." Zdeněk Pejcel (Salesforce.com) will present "Shopping as a personal experience." Ipsos director Eva Veisová will give a presentation on wearable electronics and their use in combination with other channels to strengthen customer interaction.
MORIS design founder Radomír Klofáč will reflect on the connection between the online world and the shopping experience at the point of sale.
In the data section of the afternoon program, Jan Havlíček and Dominik Hrodek (DARK SIDE) will present current data journalism using the example of the Czechia in Data project, Roman Gallo (VLP) will talk about data and media, and Jiří Materna (CGI), who will focus in particular on the (non)use of data around us.
But that's not all! Register in time and get a significant discount. Until March 11, 2016, the ticket price is only CZK 3,900 excluding VAT! If you register after March 12, the ticket price is CZK 4,900 excluding VAT. ADMEZ members can take advantage of additional discounts (up to 80%)! Complete information about the conference and speakers can be found here: Multichannel Conference
