Rainbow Beam for POP/POS advertising for OPTISCONT
MORIS design won the Rainbow Beam award. The jury was impressed by "the clean, elegant modular solution that perfectly matches the product." The award was ceremoniously accepted at the REKLAMA POLYGRAF trade fair by the company's owner, Radomír Klofáč.
Our solution: originality, clarity, modular construction, elements of luxury
The client needed a more distinctive presentation of prescription glasses and sunglasses at the point of sale. These include both brick-and-mortar stores and ophthalmologists' offices.
The primary goal was to create a POS that would be easy for customers to navigate and allow for the easy replacement of promotional or otherwise interesting items at eye level. Overall, the POS is modular, so it can be replicated side by side in a row, depending on the space available in the stores. The overall impression is enhanced by the addition of luxury elements in the interior design, such as wood, glass, and designer lighting.
The design primarily aims to make even the purchase of such an intimate item as eyeglasses a pleasant experience. We highly recommend that you take a look at these new presentations. It is rare to be able to turn shopping into an event that is, in a way, a social occasion.
