SENCOR CZ IN A NEW LOOK – CLARITY, ATMOSPHERE, BRAND APPEAL
How to calm down a diverse product range while maintaining a strong visual impression?
At MORIS design, we designed and implemented a new SENCOR CZ store with an emphasis on a clean layout, a clear customer journey, and a visual identity that supports both the brand and sales.
What did we build on?
Unifying a diverse range of goods into a calm and functional framework
A graphic red gradient from Sencor's CI as a unifying element
A combination of off-white and wood decor for a harmonious environment
A lighting concept with regard to an effective refit budget
Furniture elements with stock directly in the store
Display windows that attract attention but also allow a view inside
Activation zones:
Robotic vacuum cleaners in action right in the shop window
A podium for electric scooters
A round presentation table that communicates towards the passage
We designed and manufactured everything in-house at MORIS design – from the concept and technical solution to the final implementation. The construction part of the project was carried out by MORIS construction.
The result is a SENCOR CZ store that keeps the brand firmly in hand, while offering comfort and clarity for every visitor.
Model store development – design author Petr Tošovský
Construction project manager: Miloslav Vítek
Interior project manager: Andrea Šebestová
