The 100th O2 Future Shop branch is now open
Two years ago, we secured a major contract in in-store design. We designed and developed the "Future Shop" for the telephone operator O2. This concept stands out thanks to its unusual approach to retail space, shopping experience, and natural movement. MORIS design began implementing these stores in 2017.
Right now, in the first half of 2019, the 100th store has been completed. The implementation of O2 Future Shop stores will continue until next year, and we still have several dozen implementations ahead of us. Thanks to effective planning and perfect knowledge of our flagship concept, we are able to build individual stores very quickly. The entire implementation of a single branch, from dismantling the original interior, through construction modifications and assembly, to opening, takes only two weeks, which allows O2 to focus on its own work.
The concept took almost a year to develop. Part of the project was the construction of a model store in our production hall, where the final design was fine-tuned. The main theme is the connection between nature and modern technologies of the future. The unusual environment emphasizes ergonomics, functionality, and flexibility. "We have combined the core values of the brand with cozy timelessness," says Adam Klofáč, sales director at MORIS design.
