The decision will be made this week – we are on the shortlist for the 2015 Effie Awards
The unique rebranding of the Teta drugstore chain, which has been ongoing since 2013 and was created by MORIS design, has been nominated for this year's Effie Awards Czech Republic in the other services category. In a competition where the main criterion is advertising effectiveness, the project scored particularly well thanks to a significant increase in sales and purchase volume in new stores, achieved with minimal media support. The most popular categories were financial services and other services, which together generated a total of 34 entries, of which only 13 made it onto the shortlist. We are proud to have made it to the finals and to have been part of such a unique project. Keep your fingers crossed for us so that our efforts are rewarded with one of the precious metals. The announcement will take place on November 4, 2015, at Lucerna in Prague.
