When visiting a store becomes an experience. Super Zoo ignites a shopping revolution
Shopping will no longer be a necessary evil, but an unforgettable experience. This has been achieved by Super Zoo, the largest domestic retailer of pet supplies, which ceremoniously opened a new, revolutionary 4th generation store in Prague's Zličín on July 25. Covering more than 1,000 m2, it offers a completely unique concept of the relationship between retailer and customer. Thanks to the revolutionary in-store design, store equipment, and overall approach to customers, what used to be an ordinary shopping trip will be transformed into a fantastic experience that you will definitely want to repeat. And that's just the beginning.
This unique concept is unparalleled in the local market. The demanding and long-planned change in corporate identity, which culminated in the opening of this unique branch, is intended to help the well-known brand get even closer to its customers through elements that allow them to perceive shopping in a brick-and-mortar store as an attractive and enjoyable activity. For Super Zoo, this is a milestone that will be particularly noticeable to customers. What can you look forward to at the branch, which is the new flagship of the popular chain of stores?
Even before you enter the huge and sophisticated store, you will be greeted by the new Super Zoo logo and a carefully prepared graphic identity, which will have a significant impact on the brand's visual communication. As soon as you enter the store, you will notice an unprecedented change from everything you have been used to so far; the branch includes an extensive exhibition with live animals, where you can enjoy authentic nature right inside the store. Whether it's a run for guinea pigs and rabbits, aviaries with macaws, or a simulation of the Sonoran Desert, where you'll encounter unusual species from the reptile kingdom, the store's environment will captivate you at first glance and transport you from a world full of stress to a carefree oasis of calm.
The fascinating spectacle, combined with frantic shopping, may leave you feeling slightly exhausted. That's why there is a chill-out zone where you can relax on a sofa, but also enjoy the world of aquariums, which awaits you in this relaxation zone, where you can see stingrays and moon jellyfish, among other things. However, Super Zoo brings the world of animals closer to its customers not only through authentic natural exhibits, but also through a so-called shelter tree, where you can find information about charity collections, and a modern information kiosk, where you can find the complete e-shop offer and carefully prepare your order without any worries.
The fourth-generation Super Zoo store, which takes a completely different and significantly more personal approach to in-store communication, store equipment, and merchandising, was prepared by the leader in the sale of pet supplies in collaboration with MORIS design, one of the leading developers of in-store design and rebranding in the Czech Republic. Together, they have created a colorful, open, and customer-oriented concept that transforms shopping from a routine service into a truly experiential attraction. This revolutionary transformation, along with a significant overhaul of the graphic identity, symbolizes an even more personalized, modern, and convenient shopping experience than ever before for the Super Zoo brand and, above all, its current and future customers.
In addition, it is already clear that the Zličín branch was only a symbolic start to this small shopping revolution. Super Zoo plans to open a number of other similarly structured branches in the future, as well as renovate its existing ones. As a result, all of the brand's stores will be transformed into an inspiring and timeless retail network with the potential to become a second home for animal lovers.
