About the project
The store, which specializes in equipment and technology for the meat industry and gastronomy, underwent a comprehensive renovation and modernization project that included not only aesthetic changes but also improvements to the space and the customer experience.
With a sales area of 600 square meters, the MASO - PROFIT store now offers an even more comfortable and user-friendly shopping environment. The renovation project was the result of the efforts of the MORIS Design team, who were involved in the design and overall management of the project.
One of the key elements of this project was the complete replacement of shelves and display counters. The refurbishment of the checkout counter and back counter has modernized and streamlined the payment process. New signage and category labels now make it easier for customers to find their way around the store. In addition, new display areas have been created for the "Dishwashing" and "Pizza and Bistro" categories, adding a new, clear dimension to the store.
One of the innovative elements of the project was the category display baskets used for spices. Dividers and sliders enabled efficient organization. Another interesting feature is the new section for footwear and workwear, which even includes a changing room.
A store check was carried out at the customer's premises to better understand their needs and preferences. Subsequently, a design was developed that was implemented without the need for structural modifications. All this was achieved within six months from the initial meeting in November 2022 to the grand opening in May this year.
One of the most interesting elements of the implementation was the use of a non-standard material – beech blockboard. This material was used for the display tables, cash desk, and display case, adding to the uniqueness and appeal of the store. In addition, standard materials such as laminate, Dibond, and polycarbonate were used to complement the modern and professional look of the store.
The entire MASO - PROFIT project shows how a properly executed renovation and innovation can positively influence the sales space and customer experience. The new store is ready to welcome its customers in a modern and functional environment that reflects current needs and trends.
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At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
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Adam Klofáč 📞 +420 723 387 546














