About the project
The arrival at the store is marked by hundreds of parked cars awaiting pre-sale service. The location does not in any way suggest that this could be a top-class store for VIP clients. We deliberately worked with this environment when designing the exterior. It may seem simple at first glance, but this impression immediately disappears as soon as the customer walks through the lobby. That's when they realize they're in a world of luxury, high quality, and above-standard service. The contrast between the exterior and interior of the showroom only multiplies the "WOW" effect for new customers.
The illuminated front of the reception desk is complemented by large-format original graphics and lights in the shape of the rear diffuser of sports cars. These emphasize the dynamism of the showroom and the cars on offer. All this is set against a dark background finished with Venetian stucco. This sophisticated decorative style contrasts ingeniously with the luxury cars and the bright showroom furnishings.
After being welcomed, customers are seated in comfortable chairs in the waiting area, which is sufficiently separated from the table area, ensuring complete privacy for clients when handing over sensitive information. However, if clients prefer, there is a VIP lounge with a club atmosphere that clearly shows the exclusivity of the client's visit. Clients' time in the store is made more pleasant not only by the luxurious furnishings of the showroom, but also by a small bar offering only the best snacks, including selected alcoholic beverages.
The new showroom design has created a specific space where workstations are separated from the customer area, although they are essentially openly integrated into the showroom. There are no doors, yet staff have an overview of the entire space without clients noticing them. The entire space is visually unified by wood decor and pleasantly backlit graphics.
Another striking feature is the 3D photo wall. The composition of polygonal panels is specifically designed to create the ideal backdrop for photographing cars of all colors and shapes. It will always be a sufficiently contrasting and design element that also ties in with the Mototechna Drive brand identity. Each car display position in the showroom has its own lighting. The curves of the bodywork, paintwork, and windows are illuminated in a way that emphasizes their luxurious design.
With an area of approximately 330 m2, we have managed to transform the space into an exceptionally comfortable environment for the most luxurious cars and VIP customers through clever layout.
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At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
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Adam Klofáč 📞 +420 723 387 546