About the project
The dominant feature of the new beer section is the use of light and its color shades. The lighting of the exhibition constantly changes intensity and will never be the same. The ceiling lights evoke an enlarged version of pulsating beer foam. This effect, together with the navigation, is easily identifiable from distant locations throughout the store and directly on site.
The exhibition is complemented by an unconventional categorization that uses the transparency and colorfulness of the material in the tones of the beer bottle itself. The individual categories are highlighted by reflective RGB lighting that plays with the structure of embossed aluminum sheet metal.
Take your project to the next level
At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
Want to know more?
Adam Klofáč 📞 +420 723 387 546