Primalex

About the project

The tinting centers presenting the Primalex and Johnstones brands, located in the Bauhaus hobby market chain, are designed as places where customers can try out and calmly choose the right color for their home. A wall displaying 210 color scales in several color families allows customers to test colors in three different lighting conditions using light boxes located directly in the wall. At the same time, customers will be able to use an app on a tablet to model their space in the future so that it resembles their home environment as closely as possible, and then take or send the model with them. Customers can also take the color scale cards home to try out. The entire center is designed to make customers feel comfortable, dominated by elegance in a combination of solid wood and cool colors in graceful curves, similar to many modern homes. This has moved Primalex products into the premium brand segment.

Sturdy rotating stands in two sizes allow customers to easily browse through the color range on the cards and choose the most suitable color for their home in any store that offers paints. The cards are arranged in a rotating system in a classic color range so that customers can see the tones as they would appear in their homes. The elegant stand offers a simple solution for choosing the right color for any retail space. The card stands are currently being installed in stores throughout the Czech Republic, and the client expects their installation to increase brand penetration, shift toward the premium segment, and boost sales.