About the project
How to calm down a colorful assortment while maintaining a strong visual impression? That was exactly the challenge we took on at MORIS design when we set out to design and implement the new SENCOR CZ store. The goal was to create a space that would remain faithful to the brand's distinctive visual identity, while offering clarity, a pleasant atmosphere, and a functional customer journey.
The concept is based on unifying the broad product portfolio into a calm framework—using a balanced combination of off-white, wood decor, and the characteristic red gradient from Sencor's CI, which became the main visual motif. Emphasis was also placed on an effective lighting concept and furniture elements with integrated storage space, which allow goods to be replenished directly in the store.
The store offers several activation zones – for example, a display window with robotic vacuum cleaners in action, a podium for electric scooters, and a round presentation table that communicates with the passage. These elements connect the brand with movement, technology, and experience.
The entire project—from concept to technical solution to production and installation—was created in-house at MORIS design. The construction part was handled by the MORIS construction team. The result is a modern store that firmly holds the brand in its hands, yet appears natural, calm, and customer-friendly.
Take your project to the next level
At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
Want to know more?
Adam Klofáč 📞 +420 723 387 546