About the project
We were tasked with creating a completely new concept for promoting the Starobrno brand within a specific hypermarket. The shop-in-shop is expected to boost the image of beer sales, promote the brand in the region, and increase sales. The secondary space is used to present the STAROBRNO brand and sell products from the Starobrno portfolio. The project reflects the connection between the Starobrno brand and the region, for example, with motifs of a dragon, HC Kometa, or the astronomical clock. The space is located in a row of other containers in the main aisle right at the entrance to the hypermarket. The container's furnishings are mostly carpentry work. The walls are clad with LTD boards in lava, dark concrete, and natural light oak finishes, with a milled system for attaching shelves. The stand includes a backroom with built-in refrigerators. The entire space is effectively backlit with LED strips, and light boxes telling the story of beer and Brno complete the atmosphere.
Take your project to the next level
At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
Want to know more?
Adam Klofáč 📞 +420 723 387 546