About the project
In our concepts, we focus not only on emotions, but also on functionality. We think about both end customers and our clients. That is why we also focus on the modularity of our concepts during design and development. The first design is therefore intended for the largest store. All parts of the design and equipment are designed so that the entire interior can be adapted to smaller stores.
The Super Zoo store in the Novo Plaza shopping center has thus become another successfully rebranded branch of this popular pet supply chain. We have enhanced the clarity of the store with distinctive category signage and simple graphics with images of individual pet groups. The shelves we designed and manufactured are perfectly suited to smaller spaces without disrupting the overall look of the interior.
We used live animals to create a customer experience. We created interesting displays and incorporated them into the overall concept. We also enhanced the shopping experience with educational elements that emphasize the brand's love for pets. In the store, you will find a section called "How to properly care for your pet," with a leaflet for each animal and tips on how to give it the best care.
Take your project to the next level
At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
Want to know more?
Adam Klofáč 📞 +420 723 387 546