Super ZOO

About the project

Shopping will no longer be a necessary evil, but an unforgettable experience. We have ensured this with our unique concept for Super Zoo, a retailer of pet supplies, which has launched a major rebranding of its stores. Thanks to a revolutionary approach to in-store design, store equipment, and merchandising, what used to be an ordinary shopping trip will now be a fantastic experience. This unique concept is unparalleled in the local market. The demanding and long-planned change in corporate identity, culminating in the opening of the first unique branch of its kind, is intended to help the well-known brand get even closer to its customers through elements that allow them to perceive shopping in a brick-and-mortar store as a pleasant activity that they will want to repeat.

Customers will be greeted by a new logo and a carefully prepared graphic identity, which will have a significant impact on the brand's future visual communication. Upon entering the store, customers will notice an unprecedented change from everything they have been used to so far; the branch includes an extensive exhibition with live animals, where they will be able to enjoy authentic nature right inside the store. Whether it's a run for guinea pigs and rabbits, aviaries with macaws, or a simulation of the Sonoran Desert, where they will encounter unusual species from the reptile kingdom, the store's environment captivates at first glance and instantly transports customers from a world full of stress to a carefree oasis of calm.

There is also a chill-out zone where they can relax on a sofa, but also enjoy the world of aquariums, which awaits them in this relaxation zone, where they can see stingrays and moon jellyfish, for example. However, we do not only bring the world of animals closer to Super Zoo customers through authentic natural exhibits, but also through a so-called shelter tree, where they can find information about charity collections, or a modern information kiosk, where the complete e-shop offer is recorded and where they can carefully and carefree place their orders.

Thanks to our fantastic developers, in the future, all stores of this brand will be transformed into an inspiring and timeless retail network that has the potential to become a second home for animal lovers.