About the project
Teta pharmacies are changing the way products are sold in pharmacies. The dominant feature of the store is a tree. You can hide under it, taste tea, and recharge your batteries. Elegant waiting and relaxation areas, a dermo corner, and, above all, self-service sales are elements that make the usually cold and uninviting pharmacy environment more pleasant. The unique "herbs" section is dedicated to healthy nutrition and teas. The subtly lit fabric of the tree crown gradually transitions into the trunk, which conceals an impressively installed tea maker.
Customer comfort is ensured by a discreet area in front of the counter, which subtly indicates the direction of purchase. Flexible magnetic shelf labeling, which can be changed in just a few seconds.
The entire concept took almost two years to develop, with dozens of prototype solutions. Two complete prototype stores were built for thorough testing. The pharmacy's design corresponds to that of Teta drugstores, but also includes a number of improvements and new identifying features.
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At MORIS design, we combine architecture, design & build, and fit-out with our own production and modern technologies – from concept to finished space.
Want to know more?
Adam Klofáč 📞 +420 723 387 546